- Parent Category: ISASTL-Articles
- Category: Main Page
- Published on Wednesday, 16 March 2011 14:26
- Written by Administrator
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Why are groups like ours dying?
“Whoa. I mean, whoa!! Did he just say that?!”
Yes, yes I did. Here is why; not many of you know that when the new board took over about a year and half ago, we were in a tailspin. In many ways we still are, and it is not the fault of the past board or current board or any one thing in particular. We were scrambling for volunteers to help organize events, speak at programs, and send out communication. What was going on here? It seems like this group was starting to suffer like so many others.
So, let’s start peeling this problem apart. I learned growing up, that when faced with any problem, check the potential problems that are most easy to address first. Let’s start with membership – well, we still have a healthy renewal rate and new members join monthly. Ok, membership is strong, so that most likely isn’t the problem. Let’s go one level deeper, active membership (being those that show up for events) – well I have been an ISA member since 2006, and a St. Louis section member since I relocated here in 2007, and our past several events have been some of the best attended local section events that I have been a part of. Membership does not seem to be part of the problem, at least with our group.
We can go a few steps further and look at the needs of the members, are they being met? Well, you may be in a position where you need continuing education or professional development hours. We still put on programs that meet these criteria, so check there. You may be here for networking, and as we’ve already learned we still put on pretty well attended events, another check. Seriously, what is going on here?
Let’s look at the leadership. Well, locally we meet monthly, many times in smaller groups focused on a particular task – either cleaning up finances, correcting our website issues, discussing social networking or programs, or talking membership issues. This team works hard, but lately many of our schedules have become very hectic. Companies are doing more with less, and we are all part of this new culture. HEY! We may be on to something. We’re all traveling more, working more and just plain doing more. In this new culture of more, the only thing we don’t get more of is time. We then have to begin to carefully prioritize between family, career, and community. Many times organizations like this one fall way down the list, and rightfully so. We have seemed to have found our root cause!
So how do we fix this trend? Volunteer! Step to the plate, and volunteer. Get involved. Better your career. Better our industry. Learn. Network. Better this organization and others like it.
I am coming down the final stretch as an executive on our board, and it has been an awesome experience. We have a wonderful community of professionals that love what they do, and make the board’s job easy, but we need to reload with volunteers. Volunteers committed to this organization and serving this community of professionals. Interested? You should be. Just let one of us know that you are. You can save this group. Yes. YOU!